Blue Dragon is stepping up its innovation in hot snacks with the launch of Noodle Wok.
The instant noodle product is packaged in a distinctive blue wok bowl with a lid and comes with an integral fork.
It can be prepared by adding boiling water or microwaving it in two minutes.
In Oriental Chicken and Spicy Thai flavours, Noodle Wok has an rsp of 99p.
Blue Dragon said the bowls could easily be stacked to produce an eye-catching shelf display.
Marketing director Claudia Bailey said: “Noodle Wok brings together Blue Dragon’s strong authentic brand heritage, innovative packaging and exotic flavours to offer an exciting new product that we believe will attract new consumers.”
In May, the company came out with Rice Noodle Squares - noodles which curl up into tubes when cooked and retain more flavour.