Blue Dragon is introducing a radical concept in noodles - squares that roll up into tubes when they are cooked.
The shape of Rice Noodle Squares means they can hold more sauce and deliver a “greater intensity of flavour”, according to the Thai brand.
Available in 250g packs with an rsp of 89p, the product mirrors the successful diversification in pasta shapes, according to marketing director Claudia Bailey. “As Oriental cuisine has grown in popularity we have looked to increase our noodle offering to add interest and excitement to what is in essence the perfect convenience food.”