A spa break is up for grabs every day for eight weeks in a pre-Christmas offer on packs of Ocean Spray cranberry juice drinks.
The first draw takes place next month and winners get a midweek mini-break at one of three Champneys resorts. Everyone who enters will automatically be entered into a second draw in January.
Jonathan Duffin, business development manager, UK drinks, said a spa break was a natural fit for the brand.
The company is also extending its cranberry sauce for Christmas with its first organic product. Jamie Robinson, commercial director, said the launch would appeal to the one in three shoppers who regularly shop organic.