Weetabix with you each day... Strongbow points in right direction... Get ready to 'oo' with Typhoo... St Ivel goes for gold with omega-3...

Budget: £4m 
Manufacturer: Weetabix Food Company
Weetabix is back on the small screen as part of a year-long sponsorship of Channel 5's high-profile soap Home and Away. The sponsorship is targeted at housewives and is aimed at raising awareness of the company's extensive family breakfast portfolio.

part of a £27m spend 
Manufacturer: Scottish & Newcastle
New TV advertising for Strongbow lambasts items or pursuits that represent the superficial trappings of society, such as the obsession with celebrity lifestyles - before the Strongbow arrows thud into view.

Budget: £5m 
Manufacturer: Typhoo
Typhoo is returning to the small screen this Monday (April 3) after a three-year absence. The new campaign follows in the footsteps of the quirky ads of the mid 1980s and will once again encourage tea drinkers to go 'oo' as they sup.

Budget: £4m 
Manufacturer: Dairy Crest
On air now, new television advertising for recently launched St Ivel Gold Omega-3 from Dairy Crest is aimed at educating consumers about the superior nutritional qualities of the long chain Omega-3 variety.