Birds Eye
Budget £1.4m
Manufacturer Unilever
The first TV ad for Birds Eye peas for seven years features the Birds Eye veg as a gleaming ‘pea car’, arriving in top condition at consumers’ doors, while a fresh pea car disintegrates on its long journey, losing vitamins, minerals and nutrients on the way.

Budget part of a £2.5m spend
Manufacturer Kimberly-Clark
New TV advertising for Andrex is running with the Guide Dogs for the Blind Association to help turn puppies into guide dogs. The TV commercial will be supported by an intense through-the-line promotional drive.

Petits Filous
Budget part of a £6m spend
Manufacturer Yoplait Dairy Crest
Petits Filous is back on TV with a new campaign, which sees the return of the little French girl, Marine, and her friends. The ad focuses on the recently launched Petits Filous Fruity Smooth Yoghurt from Yoplait Dairy Crest.

Budget £1.3m
Manufacturer GlaxoSmithKline
GlaxoSmithKline has turned the spotlight on its Panadol Extra brand in a new heavyweight outdoor campaign. The creative features the message ‘30% Extra Pain Relief’ to communicate the brand’s advantage over standard paracetamol.