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Asda has branded Morrisons' attempt to usurp its crown as the cheapest supermarket fuel retailer as a gimmick .
Morrisons has knocked 6p off a litre of petrol or diesel for customers spending 40 or more at stores from this week until May 8. The Fuel Britannia deal would beat recent offers introduced by Sainsbury s and The Co-operative Group, the retailer claimed.
The Co-operative Group s CEO Peter Marks talks to Beth Phillips about the integration with Somerfield and Britannia and his plans for this year
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