One Stop has revamped its chilled and fresh ranges with new lines and reduced prices.
The Tesco-owned retailer has pledged to improve its fresh proposition and has added 85 new lines to its meat, produce and ready meal ranges.
At the same time, it has introduced permanently reduced pricing to its fresh range and cheaper evening meal deal offers to give customers better value for money.
The new pricing includes reducing many everyday vegetable lines to 75p each and selling evening meal deals at two items for £4.
In-store activity is backed by the retailer’s biggest-ever marketing campaign, Pop to One Stop, with a year-long communications plan across social media, print material and PoS.
“Initial performance looks encouraging for us; customers have responded positively and like the changes and investments we have made,” said One Stop customer director Lizzie Reynolds.
“We have used a very targeted approach with this range reset to ensure we are offering people what they have told us they want based on their shopping missions, and the results are speaking for themselves.”