e-cigarettes in one stop store

One Stop is offering franchisees a free e-cigarette display unit to help drive sales in the category.

The lockable perspex unit fits on to the existing counter to pull the product forward and drive sales.

Designed to utilise existing counter brackets, the self-assembly unit has no fitting costs and the ranging plans are managed by the One Stop central team to ensure they are fully compliant with current and future legislation.

“We are thrilled to be able to provide our franchisees with a unit proven in company stores and refined to provide easy installation so that our franchisees can fully exploit the benefits of high sales and margin that e-cigs offer,” said One Stop Franchise head of commercial Galen Levi.

“Whilst this is a substantial investment from One Stop we are really pleased to be able to retro-fit all existing franchise stores at no expense to them.”

Now worth £164m, the e-cigarette market has grown by 50% in the past two years [Nielsen Scantrack 52 w/e 2 April 2016].