Bisto returns to TV screens this week with a £2.5m campaign that adds a new twist to the brand’s iconic ‘Ah Bisto’ slogan.

Focusing on the brand’s So Saucy dry pour over sauces, the ad, which aims to highlight the product’s connection with contemporary mealtimes, will run until Christmas.

It shows a couple entertaining friends who have brought their holiday snaps. The host points out someone’s ‘manboobs’ and his guest tells him that the ‘man’ is her mother.

The awkward silence is relieved when the cheese sauce appears and the familiar catchphrase is uttered.