Asda has launched a new service allowing customers to return unwanted clothing from its George range using online delivery vans, as the supermarket tries to stimulate demand for ranges whose demand has been hit by the coronavirus outbreak.
Under the trial in York and Milton Keynes, shoppers can now return purchases free of charge by handing back their items to a driver when they receive a grocery delivery.
Asda, which is the first UK supermarket to trial such a service, said it would offer more flexibility in the way customers could shop, try and return George products, with customers previously having to visit a store, Post Office or parcel returns point if they were unhappy with a purchase.
The Walmart-owned giant said customers who used the service to send back goods would receive instant confirmation of their return.
To be eligible for the service, George.com customers must have a delivery booked within the satisfaction guarantee period for the items involved.
“We’re pleased to offer George.com shoppers in York and Milton Keynes the option hand back items they’re not completely happy with to our Asda home shopping drivers, for a simple door-to-door delivery and returns service,” said Emma Ford, senior director of operations development for online grocery at Asda.
“We know that visiting a local store or collection point to send unwanted items back can be tricky if customers don’t live nearby or have the time.
“As we all get used to the ‘new normal’, online shopping is still extremely popular and this latest trial gives customers the convenience of doing everything from home.
“It means they can cross one more chore off the list without ever leaving the house.”