It wasn't because I enjoyed 'avin a larf' at Martin Lewis heading the Power 100 or the editor's well argued response, which clearly stems from the painstaking weeks of deliberation in Grocer Towers ranking the 100. My enjoyment derived from the ironic claims that Lewis states the bleeding obvious and yet the reader's letter is full of the so-called 'obvious' about why Lewis does not deserve his pole position.
Influencer lists are always hotly debated. So, rather than split opinion about whether celebrity chefs should rank above CEOs, I wanted to suggest opening up the ranking of next year's Power 100 to the food industry professionals. The Grocer could ask for nominations on who should feature and once it has drawn up a shortlist, ask people to vote on the top 10 or 20.
This could be easily and cost-effectively done using social media. Twitter hashtags, LinkedIn conversations and Facebook questions all provide great opportunity to ask people for their opinions on who should rank where. You could also use The Grocer website's poll function.
The Grocer is already digitally savvy so what are you waiting for? Will you let the food industry vote on your Power 100 next year?
Andy Poole, associate director, Weber Shandwick
The editor writes: in fact, The Power 100 was created with considerable feedback from industry pros, both proactively solicited and via submissions received following promotion on our website. Based on some concerted campaigns to promote the merits of no-marks, I'm not sure we will let the industry decide the final order, but I will certainly look into using Twitter hashtags, LinkedIn and Facebook in future. Great idea.