BrewDog is a new breed of business - one centred on people

  • Print
  • Share
  • Comment
  • Save

Brewdog Beers

Sir, I read with interest that BrewDog has achieved record half-year results, with total revenues hitting £78m over the first six months of 2018, a 55% increase on the same period last year.

There will be many reasons contributing to BrewDog’s success, but one of them is its desire to be more human-centred, an important trend taking root in the business world. We see three driving forces behind this change: the success of companies providing positive customer-led experiences, a growing dissatisfaction with old employment practices and the increasing focus on transparent and ethical organisations. These factors have fuelled the growth of a new breed of business - one that we call the human-centred organisation.

Human-centred organisations put their customers’ experience at the heart of their activities, working to understand their complex, fast-evolving and well-informed needs.

They replace bureaucratic corporate hierarchies with more flexible, collaborative and creative working environments that engage and inspire the best people to join them.

Becoming a human-centred organisation is not easy. Many companies need to feel as though they’re on a burning platform before embarking on the journey. But it’s happening.

Despite the difficulties and resistance they will encounter along the way, we believe it’s a journey that all companies will need to begin sooner or later. Their future success depends on it.

Mark Ralphs, partner, Good Rebels

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    Grocer jobs Experts in FMCG

    Krispy Kreme National Account Manager

    National Account Manager - Krispy Kreme

    circa £45,000 - £50,000pa (dependent on experience) plus £5k car allowance, and 15% Bonus potential
    Search jobs
    Sign in

    Newsletter Sign-up

    Free

    I wish to receive the following newsletters:

    For Members

    Become a Gold Member to receive these newsletters:

    Become a Platinum Member to receive these newsletters:

    Become a member of The Grocer

    FOLLOW THE GROCER

    -

     
    Yes!I want to read more     CLAIM FREE TRIAL NOW
     
    Sign up to a 30 day free trial
    CLAIM FREE TRIAL NOW