company: James White
price: £2.59 per 75cl bottle
8/25
?Bottled in glass with a foil covered screw cap, the label has a simple illustration designed to invoke farm shop brands. The aroma is of old apples with a slight berry smell, the juice cloudy with a dull colour and the flavour bitter, slightly metallic and tastes oxidised. There is a dryness to the finish, but no real evidence of any pomegranate flavour. Priced at £2.59 this is definitely one to avoid, no matter how good it is for you.
Tina Hird, trading controller, Spar
20/25
?The packaging is not as eye catching as it could be, although it does a good job of conveying its organic, almost home made quality. I found the juice a bit too sweet, although the smell was lovely - really rich and caramel-like. The next time I throw a lunch or dinner party, I will definitely consider buying this juice. I would recommend watering it down a little to achieve the best flavour - this also makes the price very competitive. It was nice to enjoy a drink which I feel assured has health credentials.
Belinda Bowen, office executive, Bristol
Overall verdict...28/50
Company: Twinings
Launch Price : 89p
Today&'s Price: 89p
Acid test verdict: 35/50
When Twinings decided to throw its brand into cold climates by launching a six-strong range of iced teas, it was hoping to build on what was then a small, but growing category. However, in the year since the launch the market has turned and is now in decline, down 24.3% year-on-year [ACNielsen]. Having failed to make a splash, Iced Tea&'s performance is in line with this. Still, the firm has not given up on the range. "There is a great opportunity to realise the potential of the market, as experienced with the continued growth in Europe and the US," according to a spokesman.
Expert's verdict...
Consumer's verdict...
Twinings Iced Tea
price: £2.59 per 75cl bottle
8/25
?Bottled in glass with a foil covered screw cap, the label has a simple illustration designed to invoke farm shop brands. The aroma is of old apples with a slight berry smell, the juice cloudy with a dull colour and the flavour bitter, slightly metallic and tastes oxidised. There is a dryness to the finish, but no real evidence of any pomegranate flavour. Priced at £2.59 this is definitely one to avoid, no matter how good it is for you.
Tina Hird, trading controller, Spar
20/25
?The packaging is not as eye catching as it could be, although it does a good job of conveying its organic, almost home made quality. I found the juice a bit too sweet, although the smell was lovely - really rich and caramel-like. The next time I throw a lunch or dinner party, I will definitely consider buying this juice. I would recommend watering it down a little to achieve the best flavour - this also makes the price very competitive. It was nice to enjoy a drink which I feel assured has health credentials.
Belinda Bowen, office executive, Bristol
Overall verdict...28/50
Company: Twinings
Launch Price : 89p
Today&'s Price: 89p
Acid test verdict: 35/50
When Twinings decided to throw its brand into cold climates by launching a six-strong range of iced teas, it was hoping to build on what was then a small, but growing category. However, in the year since the launch the market has turned and is now in decline, down 24.3% year-on-year [ACNielsen]. Having failed to make a splash, Iced Tea&'s performance is in line with this. Still, the firm has not given up on the range. "There is a great opportunity to realise the potential of the market, as experienced with the continued growth in Europe and the US," according to a spokesman.
Expert's verdict...
Consumer's verdict...
Twinings Iced Tea
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