Outspan is set to launch a promotion in Sainsbury this summer to appeal to families.

Packs of branded oranges will be on sale offering ‘kids go free’ tickets to theme parks around the UK.

The promotion, which starts next week, will run throughout the summer on 10-for-the-price-of-eight packs of oranges.

Nick Adderley, consultant with Capespan, said the move was part of an ongoing campaign to build the Outspan brand: “This is the first of a series of promotions. We’re looking to position Outspan as a brand for the family.”