Christmas classics given a contemporary twist will be a key theme at Ocado this year. Think salted Caramel Arctic Roll and more unusual meats such as pigeon breast and ox tongue. 

There’s plenty for those with premium appetites, too: a £300 RR Spink Gold Smoked Salmon, say, washed down with Sensi Gold Prosecco (£16.99).

International influences are high on the list with Swedish glÖgg (£3.50) and Cayman rum cake (£8.95) from the Caribbean among the more exotic products, and a focus on Italian lines following the success of panettone last year. Party canapés will focus on the functional for busy families, such as mini pies and haggis-inspired assortments.

Ocado is also adding significantly to its non-food to remind customers it can act as a one-stop shop this Christmas. Toys will also get a plug with cuddly dinosaurs capitalising on Jurassic World fever.

Verdict: Innovative brands give a new spin on Christmas classics, with nods to foodie trends such as exotic meats.

Star product: Salted Caramel Arctic Roll (£15.99).

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