Harvey Nichols Pre-Mixed Cocktails_700ml and 100ml

Source: Harvey Nichols

The range is available in both single-serve and sharing formats

Harvey Nichols has launched a range of own-label pre-mixed cocktails.

Coming to stores this week, the “chill and serve” range includes Old Fashioned, Vesper Martini and Negroni blends in single-serve (£6/100ml) and sharing size (£35/700ml) bottles. 

The Old Fashioned is made with a blend of Old Forester Kentucky Bourbon, Fee Brothers’ Aromatic Bitters, orange oil and muscovado sugar. The Vesper Martini includes Portobello Road Gin, Fair Vodka, Lillet Blanc and lemon oil. The Negroni combines Portobello Gin, Campari and sweet vermouth. 

“We are thrilled to be adding a range of pre-mixed cocktails to our own-label spirit category,” said Harvey Nichols head of food and beverage buying Rob Graves. 

“After months of testing to create the perfect flavour profiles of three classics, we are very happy with the outcome. We have also been working on a fourth cocktail, a festive Blood Orange & Clove Negroni that will be launching at Christmas.”

Harvey Nichols began the ongoing revamp of its own-label range in July last year. The refresh, which made its debut across hamper, tea and biscuit lines, saw the introduction of “uber stylish” high-gloss packaging with tongue-in-cheek product names and descriptions across its food and drink range.

OwnLabel19_Logo__Great Food

Work in own label? The Grocer Own-Label Accreditation Scheme allows UK retailers to gain independent consumer approval of their products and a robust, objective analysis of their quality and purchase intent.

The accreditation scheme is unique and offers continuous review by consumers for consumers. Find out more: thegrocerownlabel.co.uk