M&S says it’s pulling out all the stops for Veganuary this year and its ‘game-changing’ new additions are set to bring even more choice and variety to its own-label Plant Kitchen range. Here’s our pick of the new launches landing on 4 January
Plant Kitchen New York Pretzel Roll with No Salt Beef
Landing in the food-to-go chiller, M&S is giving this New York classic a plant-based twist. The vegan “salt beef” is made with marinated wheat and vegetable protein and is topped with sauerkraut, carrot and spring onion slaw, pickled dill cucumber, mustard dressing and coconut-based cheese – all inside a pretzel roll.
Chickenless Southern Fried Tenders
One of the first Plant Kitchen fake meat products made using pea protein, these pieces are coated in a southern fried crumb and the texture is so realistic M&S says it “honestly believes you won’t be able to taste the difference”.
Plant Kitchen BBQ No-Chicken Pieces
Primed for salads and sandwiches, these pieces are made with pea and wheat protein and are available in two variants: BBQ and Piri Piri.
Plant Kitchen cheeses
The retailer is welcoming three new dairy-free cheese products to the range this Veganuary. The first is a coconut oil-based cheddar alternative available in blocks and slices (rsp: £2.25, 200g) which promises to taste and melt like real cheddar.
There’s also a market first on the way to stores, a coconut-oil based alternative to feta cheese (rsp: £2.75, 200g) which tastes and crumbles just like the Greek salad cheese.
Plant Kitchen Vegan Strawberry Cheesecake Wedges
Can’t forget about pudding. These strawberry and Madagascan vanilla cheesecake slices are made with a crunchy oat base and lentil protein cream which creates “luxurious creamy texture” according to the retailer.
Vegan Chocolate Chip Cookie
All the fun of a buttery cookie without any of the dairy. This cookie is “soft, gooey and packed with Belgian chocolate chips” and will be available from the fresh bakery counter, says M&S.
Plant Kitchen oat milks
Two new oat milks are en route to M&S: one a barista-style which froths up for expert hot drinks, and the other a chocolate flavour for hot chocolates and milkshakes. Both are made in Britain and are enriched with calcium, iodine, vitamin D and vitamin B12.
Veganuary 2021: the new ranges coming to supermarkets
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Range preview: Marks & Spencer Veganuary 2021