The Co-operative Group is emphasising convenient but tasty food in its Christmas line-up.
Main meal items include an array of roasted vegetables in tin foils that can be heated in the oven in minutes – from goose fat roast potatoes to sprouts with applewood bacon (all priced £3).
The Co-op’s commitment to value is evident in its Scottish salmon trio pack (£6), featuring Highland Peak, gravadlax and Romanov varieties.
It’s also pushing out the boat in bakery, with unusual flavour combinations such as its apple and beetroot bloomer (£1.39), and twin packs of new muffin flavours, such as ginger and dark chocolate (£1.29).
On the dessert side, The Co-op is offering a 600g chocolate slice glazed in apricot jam (£6), while its riposte to Waitrose’s Heston Christmas Pudding is a 907g pudding with orange slices baked in the top (£7).
Drinks lines include a Les Pionniers NV Champagne (£19.99).
Meanwhile pets needn’t feel left out as the supermarket will be stocking a special range of Christmas tinned petfood, including salmon for cats and turkey & sage for dogs.
Star product: The Truly Irresistible Scottish salmon trio pack
Verdict: The Co-op is making some bold foodie claims this Christmas – backed up by some impressive prices.