Premium ice cream brand Hill Station launched three products at the show as well as unveiling its new-look packaging.
The company revealed its new passion fruit and white chocolate flavour, made from puréed passion fruit mixed into white chocolate ice cream.
It also launched a strawberry variant in 500ml tubs, a flavour previously only available for caterers, and a pure white chocolate variety for caterers. The lines hit stores from June, and will feature an on-pack promotion giving the opportunity to win a ‘grown-up gap year’ - a round-the-world ticket with a stay at a hill station.
Hill Station is the exclusive ice cream supplier to the London Eye, and has developed 100ml tubs for the attraction.