Patak's is hoping to encourage more people to create quick Indian food at home with its new one-shot sachets.
Coat & Cook is designed to provide all the flavour of Patak's curry pastes in an easy-to-use sachet, which can be coated onto meat, fish or prawns rather than marinating.
The five Coat & Cook variants -Tandoori, Tikka, Spicy Mango (all medium strength), Lime & Coriander and Garlic & Coriander (both mild) - can be oven-cooked, grilled or barbecued and were developed by Meena Pathak's daughter Anjali.
"We know consumers have busy lifestyles and often don't have the time to cook, especially during the week," said Anjali Pathak. "It's also difficult to get a balance between health and taste, and that is why this product is so good. It's healthy, tasty and the hard work is done for you."
Patak's pastes are popular with cooks who often add yoghurt or tomatoes to them for coating meat and fish, but this product is aimed at less confident or time-pressed people. The company claims there are no similar products on the market.
Patak's general manager foods and breads and group director commercial, Jonathan Bye, said there was a huge opportunity for the coatings.
"Here we have all the flavour and authenticity consumers expect from our classic Indian curry pastes in a new and easy-to-use format," he said. "This product proves that Indian food can be light, healthy and quick and easy to prepare."
The 80g sachets serve three to four people and have an rsp of £1.39. They will be available from July in most of the multiples.
Patak's other product launches in the past year have included a range of condiment sauces, Classics frozen ready meals with Naan Bread and a range of branded Fresh Naan Breads.