McBride has appointed two of its regional MDs to the newly-created roles of chief operating officer and chief commercial officer.

Colin McIntyre, the MD of McBride’s UK business, becomes COO. He has a supply chain background, having served as McBride’s UK logistics director and operations director of the Western Continental European division.

The new chief commercial officer, Greg Krol, is currently MD of McBride’s Central and Eastern European business. He joined McBride in 2009 from Nestlé UK, where he was MD of the chilled foods division and has significant experience oversea in European countries, including Austria and Germany.

The new roles were developed to create a more globalised operating structure following years of expansion overseas, McBride said.

“Before we were very decentralised. These appointments are about building a more joined-up culture,” explained McBride CEO Chris Bull.

As part of that drive, McBride has also created group leadership teams for R&D and supply chain. Bull said the reorganisation had provided opportunities for staff. “It has given some of our best people the opportunity to play bigger roles, working across the group.”

He added that the new structure would not diminish from the group’s regional focus. In the UK, which accounts for about a third of McBride’s turnover, business unit director Neil Jones will continue to lead the commercial function.