Cranswick pork

57. →

Adam Couch

CEO, Cranswick

Last ranked: 57

Couch has kept his cool amid challenging conditions in the UK compounded by a WHO report in October linking cancer to processed meats. But with sales up 5% in Q4 it’s exports that are all-important. Up 18%, and 31% in the Far East, Couch plans to invest £35m in Cranswick’s processing facilities this year to capitalise on booming global demand for pork.


The Grocer's Power List 2016 reflects a sector in upheaval