Premium cake manufacturer Finsbury Foods has appointed Mark Bruce to the newly created role of brand director.

Bruce has more than 15 years' experience in sales and marketing. He will oversee brand plans for Finsbury's portfolio, which include Disney, Nestlé, Thorntons, Weight Watchers and other character license agreements.

He was previously sales and marketing director of Finsbury's celebration cakes business, Lightbody's, having joined the group in January 2004.

Meanwhile, John Steele has been named brand manager. He will be responsible for all Nestlé and Disney brand activity. Jo Fraser and Jim Dobson have been appointed as commercial controllers.

"Each of these strategic positions is key to Finsbury Foods' determination to sustain and build upon our success," said CEO Dave Brooks. "They show our commitment to investing in a team that can meet the needs both of retailers and end consumers."