Ian Job is Mission Foods' new European marketing director, replacing Judith Denby who has moved to a new role at Krispy Kreme.

Job joins the tortilla and wrap manufacturer from German company Bahlsen Snacks, where he was marketing director responsible for implementing new marketing operations and driving profitability for the company in Russia. He has more than 25 years of marketing experience, having held a variety of posts at Nestlé, Boots Healthcare International and Rothmans International.

Job will take responsibility for strategic planning and development of the Mission brand in the UK, and also work on business development in Europe.

NPD, pricing strategies and portfolio planning will be other key areas of focus.

Stephen Thorpe, MD of Mission Foods, said: "This is an exciting time for the Mission brand and Ian brings with him a wealth of European experience that will help us further grow the business."