I started my career at Cadbury, where I worked for four years within the marketing and sales department. I then took on the role of regional account manager at Allied Bakeries, later joining Lyons Bakeries as a national account manager. From there I moved to Princes Soft Drinks as a senior national account manager, progressing to business account manager, then general sales manager, and finally deputy sales director.
I joined Butcher's Pet Care as head of sales in 1997 and took up the position of sales and marketing director in February. I am currently responsible for working with the sales and marketing functions at Butcher's Pet Care to deliver on UK and European brand strategies.
Tell us a little more about Butcher's Pet Care.
Butcher's Pet Care is a privately owned company that manufactures petfood for the UK and European market. Based in Crick, Northamptonshire, it was established in 1986 and currently sells to all the major retailers. Butcher's Pet Care owns Butcher's Choice, which is food for little dogs, and the new Olli Cat food brand which launched the revolutionary Olli Single Serve this year.
What's been keeping you busy lately?
There is a real drive towards premiumisation. We unveiled a new design on all of our Butcher's canned products earlier in the year. We have kept the much loved 'fit as a butcher's dog' strapline on the cans, which now feature images of owners having fun with their dogs in natural surroundings. October marked the launch of our first TV ad for our new Olli Single Serve - the first ever single portion in a disposable non-slip dish, made with natural ingredients and contains no cereal or soya. All cat lovers have to do is peel, feed and dispose.
What is your working week like?
My weekly timetable is incredibly varied. I spend an extensive amount of time travelling in search of new ideas to bring to market, and when I'm not in a plane I can be found in the boardroom in meetings. I love the varied nature of the job and being involved in all aspects from sourcing to NPD and bringing products to market.
What are your plans for 2007 and beyond?
We will continue to focus our energies on market analysis, ensuring our recipes and products are developed in line with customer demand while giving dogs and cats what they want.