Sue McVie is the new shopper marketing director for GB and Ireland at Kerry Foods.

McVie joins from agency Bridgethorne, where she was commercial director. She has also worked for PepsiCo as in-store execution director, and at Coca-Cola Enterprises.

In her new role she will be responsible for developing in-store activations and building shopper insights.

“Sue brings with her a wealth of experience,” said chief marketing officer April Redmond. “She will play a vital role in helping us achieve our targets - expanding and amplifying the in-store presence of our brands and streamlining our rapidly growing online shopping business.”