Martin McColl has outsourced its in-store
marketing to design and print specialist Augustus Martin. As part of the deal Martin McColl creative
marketing manager Andrew Lake moves to Augustus Martin to manage the
Lake will be working to enhance the effectiveness of the PoS produced and installation compliance at store level by streamlining the entire process, from inception to display.
Part of his new role will also be to reduce McColl's environmental footprint, as he will be tasked with
cutting waste material from the manufacturing and
"In Augustus Martin we have one of the best
producers of retail PoS in Europe and one that has complete understanding of the retail industry," said Martin McColl trading director Tony Start. "The closer
relationship will benefit both parties and the many suppliers who are now
supporting Martin McColl with in-store advertising."