Martin McColl has outsourced its in-store

marketing to design and print specialist Augustus Martin. As part of the deal Martin McColl creative

marketing manager Andrew Lake moves to Augustus Martin to manage the

business partnership.

Lake will be working to enhance the effectiveness of the PoS produced and installation compliance at store level by streamlining the entire process, from inception to display.

Part of his new role will also be to reduce McColl's environmental footprint, as he will be tasked with

cutting waste material from the manufacturing and

distribution processes.

"In Augustus Martin we have one of the best

producers of retail PoS in Europe and one that has complete understanding of the retail industry," said Martin McColl trading director Tony Start. "The closer

relationship will benefit both parties and the many suppliers who are now

supporting Martin McColl with in-store advertising."