Molson Coors Martin Coyle

Coyle has been with the business for 10 years

Molson Coors has promoted long-standing executive Martin Coyle to the role of UK & Ireland marketing director.

Coyle has been with Molson Coors for 10 years, holding positions including head of sponsorship, brand director for the Carling portfolio, and customer director (Grocers north). Since September 2013 he has been the company’s Director of Ireland, Scotland & Craft Beer.

In his new role, Coyle will assume responsibility for all Molson Coors brands, which include Carling, Coors Light and Cobra, as well as continuing to lead the company’s craft products from Sharp’s Brewery and Franciscan Well.

Coyle, who has started his new role with immediate effect, takes over from Andy Cray who has become chief commercial officer and GM MCI Global License Business, within the Molson Coors’ global business. Cray will continue to be based in the UK.

“This new role offers an opportunity to combine the best of both brand worlds,” said Coyle, “taking the consistent quality of big-scale brands, the innovative freedom of craft, and the passionate and talented people throughout our business.

“Scale brands and craft brands have a lot to offer the category individually, but harnessing the strengths and opportunities of both is how we can ensure the beer category thrives in the future.”

Coyle’s appointment was “testament to his proven track record within the business,” said Molson Coors UK & Ireland MD Frederic Landtmeters.

“Amongst his strengths lies his ability to build and nurture brands of all sizes across our portfolio, from Carling, to Coors Light and Doom Bar,” he added. “His sharp commercial acumen and strong leadership pedigree has led the exciting growth markets of Ireland, Scotland, Sharps and Franciscan Well, and we are certain he will continue to deliver as his remit extends across all brands.”