Waitrose has poached Ocado executive Tony Rivenell to become its new head of omnichannel delivery.

Rivenell, who will join Waitrose in June, has spent five years with Ocado, most recently as head of product and user experience.

The head of omnichannel role at Waitrose replaces the head of web and online role, which was previously filled by Nick Marley. The role has evolved since Marley left, reflecting the supermarket’s increased focus on building closer links between the online business and stores. This month, it launched its first drive-through click & collect service in Cheltenham.

“His remit will include the development of cross-channel strategies for mobile and collection services, bringing together online and in-shop customer shopping experiences,” said Waitrose ecommerce director Robin Phillips.

Before joining Ocado, Rivenell ran his own creative design agency. He has a first-class degree in Product Design.