Beam Global UK has appointed Mark Riley as sales director. He joins Beam from Yoplait, where he was grocery sales controller. Prior to that he held sales management positions with Diageo.
He replaces Paul Elliott, who has been acting sales director for the past five months and will now take on the role of commercial director.
"Beam's company aim is to build brands that people want to talk about and I am committed to working in partnership with our customers to bring this vision to life," said Riley.
Both Riley and Elliott will report to Beam UK general manager Drew Munro, who said: "Mark brings with him a wealth of sales experience in the spirits business.
"We would also like to thank Paul for all his hard work and welcome him to the business in his role as commercial director."