Britvic reception area


Simon Litherland

CEO, Britvic

Last ranked: 39

Britvic revenues for the last three months of 2015 were down 4.7%, thanks especially to a deeper drop in France. But at home, a struggling squash category saw Robinsons take a serious hit, losing £20m (10%) of its sales - although this was more than made up for by Pepsi. Sales grew 5.9% last year to £419.5m, driven by no-sugar variant Pepsi Max.

The Grocer's Power List 2016 reflects a sector in upheaval