Peppa Pig owner Entertainment One has revealed the first product range featuring Peppa’s mum.
A Mummy Pig seasonal clothing range including pyjamas and socks has gone on sale exclusively through George at Asda this month ahead of Mother’s Day.
The rollout follows the previous launches of spin-off merchandise lines in Asda featuring George Pig and Daddy Pig, Peppa’s brother and dad in the porcine animation.
Several of the sizes of Mummy Pig products had already sold out online as consumers snapped up the limited-edition pieces, said Entertainment One.
“The instant success of this Mummy Pig Mother’s Day range is a clear demonstration of the brand’s appeal to adult consumers and we’re keen to build on this with future partnerships that will take the brand extension trade-wide,” added Entertainment One licensing head Hannah Mungo.