Ethical brand Percol is packing a teaspoon into ­selected coffee jars in a quirky in-pack promotion.

From this week, all jars of Percol Espresso instant coffee (rsp: £2.99) will contain a premium stainless steel spoon as part of a 'while stocks last' offer.

The promotion was part of plans to create a point of difference in the coffee category, said sales director David Brooks. "We believe our collectable coffee spoon promotion is an ­exciting and innovative ­solution, giving consumers that extra incentive to buy Percol," he said.