Permissible chocolate

KitKat is back on TV this month with a £2.5m push aimed at emphasising the 'low-calorie' content of the two-finger variety. Packs highlight the low-calorie message with a silver flash. The new design also includes product photography on the...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now