Pernod Ricard has added a raft of new wines to its core brands in an attempt to add value to stagnant sales.
With price points in excess of £5, Pernod expected the new additions to the Jacob's Creek, Campo Viej0 and Montana ranges to rejuvenate the category, which declined by 1% in volume in the year ending February 21 [Nielsen].
Nick Blair, Pernod Ricard's wine director, sales and marketing, believed the group's portfolio of household brands gave it a responsibility to add value to the wine category.
"It's wrong to think consumer demand is just for cheap, heavily discounted wines," said Blair. "More than ever, we are seeing consumers buy into brands they know and trust, and the success of Jacob's Creek and Campo Viej0 is testament to this."
Flagship brand Jacob's Creek, which bucked the category trend with 17% growth in value sales since this time last year (versus 4% across the category), will add five new varietals: a Sparkling Chardonnay Blanc de Blancs, Reserve Pinot Noir 2006, Sauvignon Blanc 2008, Tempranillo 2008, and Pinot Noir 2008 (rsps: £6.79 to £9.99),
The launch of eight new vintage-based varietals to the Campo Viejo range would help add value to the Rioja category (average price: £4.13), the company claimed. The newcomers - including a Reserva 2004 and 2005, a Viura 2008 and a Crianza 2006 - will carry an rsp of £5.76, in line with the rest of the Campo Viej0 range.
A Pinot Grigio 2008 will also be added to the premium New Zealand brand, Montana, although Pernod has not yet released a retail price.
With price points in excess of £5, Pernod expected the new additions to the Jacob's Creek, Campo Viej0 and Montana ranges to rejuvenate the category, which declined by 1% in volume in the year ending February 21 [Nielsen].
Nick Blair, Pernod Ricard's wine director, sales and marketing, believed the group's portfolio of household brands gave it a responsibility to add value to the wine category.
"It's wrong to think consumer demand is just for cheap, heavily discounted wines," said Blair. "More than ever, we are seeing consumers buy into brands they know and trust, and the success of Jacob's Creek and Campo Viej0 is testament to this."
Flagship brand Jacob's Creek, which bucked the category trend with 17% growth in value sales since this time last year (versus 4% across the category), will add five new varietals: a Sparkling Chardonnay Blanc de Blancs, Reserve Pinot Noir 2006, Sauvignon Blanc 2008, Tempranillo 2008, and Pinot Noir 2008 (rsps: £6.79 to £9.99),
The launch of eight new vintage-based varietals to the Campo Viejo range would help add value to the Rioja category (average price: £4.13), the company claimed. The newcomers - including a Reserva 2004 and 2005, a Viura 2008 and a Crianza 2006 - will carry an rsp of £5.76, in line with the rest of the Campo Viej0 range.
A Pinot Grigio 2008 will also be added to the premium New Zealand brand, Montana, although Pernod has not yet released a retail price.
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