Cinemagoers will see how young Italians spend the winter in the latest push for Peroni Nastro Azzurro.

The ad, which screens for the first time today (3 October), is the latest in the brand’s Seasons campaign and will be accompanied by print advertising and billboards.

Shot in Milan and the village of Cortina d’Ampezzo – two of Italy’s most stylish locations, according to owner Miller Brands – the ad is set to classic Temptations track Get Ready performed by Italian jazz singer Mario Biondi.

“Our new autumn/winter creative celebrates the uniquely passionate and stylish approach that Italians have to enjoying this time of year,” said trade marketing director Laura Edwards.

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Focus On Beer & Cider (10 July 2010)