FD Brands is adding to its new still perry range designed as a cheaper alternative to wine. The company introduced Tongham Ridge last year and is now launching Blue Bay as a medium sweet stablemate. Both are packaged in corked Bordeaux style bottles with New World style labelling. They have 7.5% alcohol and retail at £1.49. A spokesman for the company said the perries were designed to be appealing alternatives to wine for the millions of consumers who are not regular wine drinkers. Sales director Paul Mills said: "Incremental sales are generated from occasional wine drinkers who are drawn by the brands' premium wine style image and well balanced fruity taste." {{DRINKS }}