The creator of an ice cream-style treat for dogs has secured the backing of Dragons’ Den dragon Deborah Meaden.

Founder Marie Sawle accepted Meaden’s offer of £60,000 for a 40% stake in Billy+Margot on the show this week. The business, launched in March, makes dairy-free products in strawberry & apple; apple, banana & carrot and honey & carrot flavours (rsp: £2.99).

Sawle praised Meaden’s “wealth of business experience and succinct advice”.