Kraft Foods is introducing two new variants to its Philadelphia soft cheese portfolio backed by a £1.5m multi-media support campaign.

New Mediterranean Vegetables is on supermarkets shelves now, in the standard 200g pack, whilst Cracked Pepper will be available in Philadelphia Light Mini Tubs from April.

Easton Millar, trade relations manager, said the new flavours offer “a refreshing change for those who like to experiment with new tastes”.