In the week that Gatorade ditched Tiger Woods as brand ambassador, Holland's Pies has unveiled a backer who prefers a bit of Bully to a bit of the other. Mr Bullseye himself, Jim Bowen has been recruited to highlight its new online shop that gives the pies nationwide availability. "People have been crying out for Holland's Pies all over the country for years," said Bowen. "Now they can finally get their hands on them. Smashing news!"