Diageo is hoping Pimm’s served in teapots will save the brand’s fortunes this year after a poor summer.

The company is investing £100,000 in an off-trade campaign promoting Pimm’s Winter Cup in the run up to Christmas.

“We don’t have the final year volume figures in yet but there is no doubt it was a disappointing year because of the bad summer weather,” said Matt Campbell, brand manager.

“We were pleased with the performance of Pimm’s Winter last year and were looking at how to build on that. We wanted a winter equivalent for the Pimm’s jug, which has become an iconic summer image, and came up with the teapot,” he said.

In a bid to encourage trial of the drink Diageo is offering consumers the chance to claim their money back if they don’t like it and is running an off-trade sampling campaign.

Alexander Armstrong will also return in a new series of press and poster adverts.

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