Sainsbury’s Pink Lady pre-packs and polybags will carry an instant-win on-pack promotion designed to drive sales in the run-up to Christmas.
Created by Chingford Fruits, which ran a similar campaign on Sainsbury’s cherries earlier in the year, shoppers will have the chance of winning one of 40 luxurious spa breaks supplied by experiences company
The Pink Lady promotion is highlighted at point-of-sale and on Sainsbury’s four and six pint milk cartons. Chingfords’ Michelle Absalom said: “There is significant opportunity to increase Pink Lady sales through driving penetration.”