All articles by Pola Lem
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         Category Report Category ReportA wider world of cuisine: trends in world cuisine 2025Brits have had enough chow mein and nachos. They prefer truly authentic regional dishes from the likes of Mexico, India, Korea 
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         Category Report Category ReportWhipped right up: Dairymen continental cheese category report 2024A TikTok trend for whipped feta has seen it roll into the supermarkets. Mediterranean and served-hot cheese are also having moments 
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         Comment & Opinion Comment & OpinionFlora’s Smoked Garlic line takes flavoured butters into the mainstreamAs the third largest player in the butters and spreads category, Flora’s entry into flavoured lines is a milestone 
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         Comment & Opinion Comment & OpinionWhy Lidl’s breakfast challenge to Greggs is a smart moveBy pitching itself as a cheaper alternative to the king of breakfast – and one that competes on price – Lidl may just be on to a winning formula 
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         Category Report Category ReportPizza trends 2024: A slice for everyonePizza volumes are flagging, so brands are broadening their styles and toppings. Will this commitment to innovation boost sales? 
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         Comment & Opinion Comment & OpinionUPF tax may have consumer support, but it’s riddled with pitfallsThe proposed tax on ultra-processed foods throws up several potential problems, including a lack of definition 
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         Comment & Opinion Comment & OpinionCould buckwheat be the next ancient grain to break into the mainstream?Shoppers are open to trying the nutty seed, Mintel data suggests 
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         Category Report Category ReportInfant & childcare trends 2024: growing babyAs concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales? 
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         Analysis & Features Analysis & FeaturesWho gives a crap about a brand name?From Liquid Death to Düng, today’s challenger brands are defying conventional naming conventions. And while not without risk, the rewards can be great 
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         News NewsAvocado volumes rise 17%, as industry body says ‘room for growth’It is the fastest rising fruit for volume sales over the past year, according to NIQ data 
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         Comment & Opinion Comment & OpinionWe’re not yet at peak premium lager, but we’re getting closeCan Spanish lager Cruzcampo capture British hearts? 
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         Analysis & Features Analysis & FeaturesSpring is on the shelves: what was new in May 2024Each month, we highlight new and interesting products, displays and features our team has snapped in the leading grocers 
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         News NewsFmcg brands doubt they can cut out plastic packaging in five yearsIndustry representatives at Rethinking Materials summit sceptical over five-year elimination of plastic packaging 
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         Category Report Category ReportHealthier snacking trends 2024: What nuts and seeds needsWhitworths is lobbying the government to add dried fruit, nuts & seeds to 5 a day guidance but consumer education is also needed 
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         Category Report Category ReportSoft drinks trends 2024: Soda’s new starsSoft drinks aisles are increasingly crowded, as a host of smaller brands jostle for space. Who are the challengers? 
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         Comment & Opinion Comment & OpinionWhy small-time kelp is making UK food and drink gainsNew AI data shows the use of seaweed in NPD food and drink launches is on the up 
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         Comment & Opinion Comment & OpinionAldi’s Next Big Thing: engaging insight into product pitch processSome interesting small brands pitched, all facing the prospect of scaling fast and reducing prices on their premium products 
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         News NewsSuncare sales boosted by hot weather and Superdrug price cutsBucking the volume decline in most skincare sectors, suncare grew 10.6% in 2023 
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         Interviews InterviewsTony’s supply chain guru on changing chocolate sourcing for goodTo fight child exploitation, Tony’s Chocolonely open chain lead Joke Aerts wants to apply its five sourcing principles at scale. How is she going about the task? 
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         Comment & Opinion Comment & OpinionIt’s time supermarkets go from basic to boss level Korean foodThere’s nothing like some Seoul food, but are supermarkets getting it right? 
 





