Lidl KingFrais Bourbon Vanilla Creamy Dessert


Consumers felt the packaging let this 500g dessert (rsp: £1.09) down a little, with 48% saying they were likely to buy before trying it, but 81% were likely to do so having tasted it. With a creamy texture, “lovely luxurious” flavour, and visible vanilla, this dessert “oozed premium”, added experts.

Silver winner:

Tesco Chocolate Truffle Dessert

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Tesco Finest triumphs at Own Label Food & Drink Awards