Licensed toiletries specialist H&A is bringing products inspired by upcoming Disney comedy action movie Big Hero 6 to Poundland stores next month.
The seven lines include bath & shower bubbles, sponges, 2-in-1 shampoo & conditioner and detangling hair spritz.
H&A said it had built a strong relationship with Poundland, launching 50 lines over the past 12 months, with continued growth prompting the recent recruitment of three new team members and investment in R&D.
“Without the restrictions of limited range reviews, retailers such as Poundland are able to launch ranges to meet consumer demand around key movie releases,” said H&A marketing development director Holly Davies. Big Hero 6 is released in the UK on 30 January. It is a comedy action adventure about Hiro Hamada and his robot companion Baymax.