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The Grocer 33 is a weekly mystery shopping survey, tracking price, service and availability at the five leading grocery retailers: Asda, Morrisons, Sainsbury’s, Tesco and Waitrose. Each week the winning store manager is interviewed by The Grocer.
Morrisons has been left as clear leader in the promotional stakes, as Asda finally starts to scale back its activity. Ronan Hegarty reports
This week's service award was tightly fought, with Morrisons and Asda both providing a full basket, excellent customer service and a neat and tidy store.
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