Bestway has launched a series of promotional deals for its ‘Summer Sorted’ campaign which will feature in depots and Best-one stores.
Ice cream, barbecue foods, soft drinks and licensed drinks will all feature in the June to August promotion to help retailers drive summer sales.
The campaign will start with promotions on barbecue products including the top three selling barbecue lines: sausages, buns and soft drinks.
Moving through the summer months, Bestway will focus on family days out and summer holidays, with new promotions being highlighted every month.
Best-one fascia retailers will receive gondola end branding in their point of sale kit, including shelf strips, end fins and headers in a company first for a campaign of this kind.
This is in addition to the existing marketing material of shelf-talkers, posters and consumer offers which have also been rebranded for summer.
“Shoppers visiting a convenience store are looking for impulse products such as drinks, snacks and ice creams, as well as last-minute barbecue favourites such as buns, soft drinks, crisps and snacks, table sauces and beer,” said head of Best-one sales and development Paul Adams.
“We’ve got all of these products on promotion for retailers and consumers and the new point of sale kit will help highlight the products in store too, with some exciting summer theatre.”