Nisa will launch a new meal solution promotion for its retailers on Wednesday.
Nisa’s Meal for Tonight will run until 27 August.
The meal solutions will include Old El Paso Eight Supersoft Tortillas, Sliced Green Jalapeños 215g and Thick n’ Chunky Salsa 226g all on two for £3.
Key ingredients for home cooking Italian dishes will also be on offer, including Co-op British Mince Beef 500g for £2.89, Napolina Short Spaghetti 500g and Napolina Fusilli 500g on two for £2 and a nine-pack of Co-op garlic bread slices for £1.
Themed PoS kits have been made available to retailers to help create in-store theatre and encourage impulse purchases.
Nisa said almost 40% of shoppers visited local convenience stores for meal inspiration and purchased on impulse. The symbol group was ensuring its retailers appealed to this important group of consumers that were on the hunt for quick meal fixes during the summer holiday period.
Ian Redhead, wholesale category controller at Nisa, said more than half of shoppers had family and friends over for a meal during summer 2018, and with the British summer weather being so temperamental, it was good to have an alternative option to alfresco dining and barbecues that took the hassle out of preparing evening meals.
“We hope our great selection of offers on meal solution staples will provide much-needed meal inspiration and help to drive additional sales for our retailers.”