Primula is nibbling away at the impulse market by bringing out new portable snacking products.
Primula Cheese Nibbles snack combines a mini tube of the cheese spread with cream crackers and a pot of pickle, at an rsp of £1.39 for 82g, while Dipper is a cheese dip with mini Italian breadsticks, priced at 39p for a 40g pack. Both are aimed primarily at adults on the go.
Craig Brooks, marketing director at brand owner ­Kavli, said: &"With substantial growth in the adult snacking market, it is the prime time to transfer the brand into the cheese
snack sector.&"