The canned fish, fruit and vegetable supplier is putting a prominent 5-a-day logo on the range, which features petits pois, carrots, peas & carrots and cut green beans & mixed vegetables in 400g ringpull cans.
The products, which have an rsp of about 45p, are going into Asda this month and will be followed by further innovations from Princes based around convenient packaging and added health benefits.
Recent additions to the
Princes portfolio have included ready-to-eat tuna salads, no-added-sugar canned fruit, Slimming World tuna, fruit juices and also Aqua Pura Natural mineral water.
Marketing director Neil
Brownbill said: “The government is stepping up its campaign to reduce salt in foods and promote increased consumption of fruit and vegetables to consumers.
“We’re driving innovation in the ambient food and drink categories to give consumers health products in convenient formats that fit in with peoples’ busy lifestyles.”
Brownbill said that the company would put an Omega-3 logo on its fish products by the end of the year, and also revealed that it was planning a health-themed advertising campaign, possibly to include TV, for the new year.
The Grocer’s Focus on Canned Foods (September 10, 2005 and which can also be read at www.grocertoday.co.uk) shows that tinned products perceived as being healthy, such as beans, fish and soup, have been outperforming the sector.